Ad Rates

Black and WhiTe Rates (Gross Rates)

Earned rate based on total number of insertions within a 12-month period. Rates effective 01/01/13, for all advertisers. Advertising is sold only at earned published rates. Contacts and insertion orders for units at lower rates are not accepted.

1x 3x 6x 12x
1 page 2450 2325 2180 2130
2/3 page 1960 1860 1745 1705
Island 1/2 1470 1395 1310 1280
1/2 page 1470 1395 1310 1280
1/3 page 1105 1045 985 960
1/4 page 810 770 720 705
Color Rates (Gross Rates)

Color: 133 line screen. S.W.O.P. standards apply.

1 Page 2/3 Page Island Page 1/2 Page 1/3 Page 1/4 Page
4 Color 900 800 700 700 600 500

• Matched second color: $700    • Bleed: No charge for bleed.

Special Positions

Inside front cover: Black and white earned rate plus 15%

Inside back cover: Black and white earned rate plus 10%

Back cover: Black and white earned rate plus 15%

Adjacent to specific editorial: Black and white earned rate plus 10%

Position availability: Consult sales representative.


Consult Sales Representative for further information.

Commission and Cash Discount

Net 30 days from date of invoice, 15% to agencies on space, color and position. 5% discount for payment one year in advance. Agency commission will be revoked on billings unpaid 90 days after invoicing.

Information Highway

Draw traffic to your Website through the Information Highway. Reach 25,000 Lubrication Professionals focused on facility uptime and lubrication best practices. You provide the link to your desired Webpage and 50 words of copy with your Web address. Published six times a year.
Net cost per insertion (1/12 pg): $500

Web Spotlight: Ideal for featuring a new Website, promoting online services or simply having your company stand out from the crowd. Only one featured Website in each issue.
Net cost per insertion (1/3 page): $1000


Category specific advertising opportunity to Showcase your product, service or training with an ad within our "update" sections. Published every issue. 1/6 vertical ads.
1x rate: $1200 Gross

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Congratulations to Our Recent Survey Winner

Paul Kimble, a Vibration Analyst for General Motors, was chosen at random to win a $100 gift card for completing our recent online MT Buying Cycle Survey. You could win, too! Watch your e-mail for our next survey request.

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