Ad Specs

To download a PDF of this page, please click here.

General Preparation
  • Ads must be at final size per dimensions listed below. Please include a rule of at least 0.5 around all fractional ads.
  • Photographic artwork must be 300 dpi at the final size being used in the ad and saved as either a .tif or .eps file.
  • All colors and images used must be cmyk.
  • Only postscript fonts are acceptable.
  • We encourage that all files be pre-flighted prior to submission using programs such as FlightCheck, PreFlight Pro, or PitStop Professional.
  • Lubrication Management & Technology cannot be responsible for accurate reproduction of your ad if a proof is not submitted. (Fax, press proof, laser printout, or pdf are acceptable proofing options).
Acceptable File Formats/Software

Our file preference is Adobe Acrobat PDF with fonts embedded. (See creating PDF files below.) We can also accept InDesign, Quark XPress, Illustrator and Photoshop eps files (not Microsoft Word files*) provided that you include all "nested" artwork and fonts (postscript printer & screen fonts and Open Type fonts only). Using the software's built-in collection feature will help insure all necessary files are included.
*Ads produced in Microsoft Word are not suitable for professional printing.

Creating Adobe Acrobat PDF Files

When creating PDF format files for publication, all raster-based graphics (i.e. photos, scans, etc.) must be at least 300 dpi at reproduction size. Please check that the settings for PDF export or Adobe Acrobat Distiller are set so as not to downsample to less than 300 dpi at reproduction size. Also make sure that all fonts are set to be embedded. Using the default "Press Quality" settings or the standard PDF/X-1A should produce the desired results. Some of the graphics programs that support PDF format export are: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Quark 5.0 or later, Adobe/MacroMedia FreeHand, Adobe PageMaker 7.

Ad Submission

If you have any questions, please contact Randy Buttstadt. E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it or phone (847) 382-8100 ext. 104 (9 a.m. - 5 p.m. CST).

E-Mail: Ads under 10MG can be sent to This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Native files must be compressed in a folder with all necessary artwork and fonts. Very Important: Please specify the magazine and month this ad is to appear.

FTP (for PC and MAC users): To FTP content to Applied Technology, you must use an FTP program.

Host Name:   Username: atpnetwork-ftp   Password: 1AtP2mTLmt3

If you need FTP software, FileZilla is completely free, very easy to operate and works on all platforms. Once installed, see instructions below for using FileZilla:

Using FileZilla to FTP files to Applied Technology Publications

Launch FileZilla. At the top of the application window, enter the following information:

Host Name: Username: atpnetwork-ftp Password: 1AtP2mTLmt3

Click "Quickconnect" and FileZilla should make a connection to the server. In the two window pandes you will see something similar to the image below:


On the LEFT is your local machine. On the RIGHT is the Applied Technology Server.

On the RIGHT, select which folder you want to upload your ad by double-clicking the folder. Once you've selected a folder you can either drag and drop a file into the RIGHT pane or you can navigate in the LEFT pane to find the file on your computer, right click the file and select Upload as shown below.


Mail: We accept CD-R, or DVD-R. Please include a laser printer proof of the final file contained on the disk. Include your name, phone number and e-mail address in case questions arise.

Send to:
Applied Technology Publications
c/o Randy Buttstadt, Production Manager
1300 S. Grove Ave., Suite 105
Barrington, IL 60010

Ad Sizes

(Trim Size: 7.875 x 10.75)

Full page, no bleed

7 x 10

½ page horizontal

7 x 4.875

Full page, with bleed

8.125 x 11

½ page horizontal spread

16.25 x 4.875

Full page spread, with bleed

16.25 x 11

⅓ page square

4.5 x 4.875

⅔ page

4.5 x 10

⅓ page vertical

2.125 x 10

½ page island

4.5 x 7.5

¼ page vertical

3.375 x 4.875

½ page vertical

3.375 x 10

⅙ showcase

2.125 x 4.5

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