The Corporate Report 2011: Bel-Ray

1112-CR-BelrayIt’s been a long time coming. A package, unique to the lubricants industry, with innovative labeling technology that allows products to be easily identified, internationally compliant and multilingual for service around the globe.

Bel-Ray, the leading specialty lubricants company to the mining, industrial and powersports markets, launches its new package, label and enhanced product lines for 2012.

According to Bel-Ray  Chief  Operating Officer Jennifer Liquori, the 2012 launch will include innovation at multiple levels.  “The markets we serve have become more discerning and sophisticated, demanding not only highly engineered product technology, but also a package that’s more user-friendly. We are using brand new technology to create our new package, and we are thrilled to be ‘first,’ once again. Last year, we launched our new motorcycle line, with a pull-out spout and multilingual packaging, also a first. Now, our mining and industrial products will receive a similar upgrade, with labels that clearly identify the product, its application and grade, all color-coded for ease of selection and use,” said Liquori.

Making the launch even more powerful are upgrades to Bel-Ray’s biodegradable technology and the company’s industry-leading SF100 line of mining lubricants. Brand new motorcycle products for the V-twin market and an all-new Marine line will also make their debut in 2012.

“For more than 40 years, Bel-Ray has been making marine products for the U.S. Navy and the largest marine-equipment manufacturers in the world,” Liquori says. “We’ve taken our high-performance marine-related formulas and given them a technical facelift. In some cases, we will launch the most high-end, high-performance racing fluids the market has ever seen, using technology not yet exploited in that market and giving consumers the same Bel-Ray standard we’ve delivered for decades to the motorcycle arena, which, in turn, has delivered champion after champion.”

Located in Farmingdale, NJ, all Bel-Ray products are made in the USA by the finest team of professionals in the business. For more than 65 years, Bel-Ray has stood at the forefront of lubrication technology.

New products... New packaging.... Same commitment to innovation.  Bel-Ray Total Performance Lubricants. It just keeps getting better.

Bel-Ray Company, Inc.
P. O. Box 526
Farmingdale, NJ 07727
Ph: 732.938.2421
www.belray.com

For more info, enter 261 at www.LMTfreeinfo.com

Newsletter Sign Up



Your First Name:

Your Last Name:

Your E-Mail Address:

Would you like our Newsletter?:

Enter verification image value
  

Congratulations to Our Recent Survey Winner

Paul Kimble, a Vibration Analyst for General Motors, was chosen at random to win a $100 gift card for completing our recent online MT Buying Cycle Survey. You could win, too! Watch your e-mail for our next survey request.

Featured Supplier: Brady

bradyBrady Worldwide Inc. is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Our products include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Along with being a global leader in industrial and safety printing systems and solutions, we have been the company you trust when performance matters most since 1914. We serve customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries.

Click here for more.

Featured White Paper: Spraying Systems Co.

SSCo Logo Color w tag

Clean Tanks Faster and Lower Operating Costs

Understanding all the tank cleaning equipment options is difficult because not all tank cleaning nozzles are created equal. Let Spraying Systems Co. show you how to reduce cleaning time, minimize liquid consumption and improve cleaning effectiveness. 

Click here to download the White Paper.